Entrepreneurship means having the ability to conceive, start and manage a business activity of any field. A person with an entrepreneurial attitude, i.e., an entrepreneur, must be creative, innovative and resourceful, able to identify the right business opportunities and take calculated risks by meeting the challenges associated with growing a business or project. The values on which entrepreneurship is based are resilience, problem solving skills, willingness to innovate, and the ability to listen.

Among the most significant lessons acquired during my journey are definitely the importance of resilience, having an established team, and always keeping the focus on goals. Perseverance and the ability to overcome difficulties are key elements for personal and professional success. Constant innovation, seeking new ideas, and adapting to market needs are crucial factors in remaining competitive and relevant over time. Over the years, I have come to realize that maintaining the direction of the company by confronting the people who work with me on a daily basis is what has allowed me to achieve my goals and share the successes with an increasingly solid, stimulated team that loves what they do.

Radoff stands out from the competitive landscape because it has created something that does not exist. Our revolution consists in creating a device that is the only one in the world that can automatically monitor and remediate the main indoor pollutants including radon, a harmful gas classified as a level 1 carcinogen by the WHO. Our 100% Made in Italy technology is certified by ENEA (National Agency for New Technologies, Energy and Sustainable Economic Development) and is protected by 6 national patents with international extension.

My motto is "There is a driving force stronger than steam, electricity and atomic energy: will." This quote by Albert Einstein underscores a concept in which I strongly believe. Even in the face of extraordinary scientific and technological breakthroughs that we have come to today, it is human will that drives innovation, creativity, overcoming challenges and changing the world. Perseverance and determination are the most influential resources we can harness to overcome adversity, pursue our goals, and shape our future.

ELITE represents an opportunity that other companies should also consider because it is an ecosystem designed to support and promote entrepreneurial growth. It provides an enabling environment for business development, networking opportunities, and access to alternative funding sources. Those who join ELITE consolidate reputation, visibility and confidence in their brand.