I believe that entrepreneurship represents the constant pursuit of new ideas and opportunities able to create value for the company and its stakeholders. Barzanò & Zanardo is a family business founded in 1878, and I, Alfredo Zanardo, am proud to represent the fourth generation.

With over 20 years of professional and business experience, I have learned to quickly recognize the real needs of clients and respond accordingly, identifying the most suitable professionals within the Barzanò & Zanardo team. My success lies in ensuring that Barzanò & Zanardo is still considered the best team compared to others today.

For over 145 years, Barzanò & Zanardo has been offering its expertise to companies and entrepreneurs to support them in enhancing and protecting their intangible assets and related investments.

With a team of over 200 qualified professionals, including more than 60 Consultants registered with the National Register of Industrial Property Consultants, we collaborate with our clients to help them safeguard their Industrial Property rights, such as trademarks, patents, and designs.

Our wealth of experience and expertise enables us to provide a highly personalized and tailored service, an approach we consider essential in today’s ecosystem to fully meet the needs of Italian SMEs. We foster genuine and personal relationships with our clients because we believe that providing immediate responses and having the ability to communicate with strategic partners at any time is crucial for today's Italian entrepreneurs.

Indeed, our Tradition and Experience give us a unique perspective that allows us to anticipate challenges and provide effective solutions for our clients. Our experts possess in-depth knowledge of intellectual property rights and combine solid legal expertise with specialization in various industrial sectors, allowing us to offer high-quality service to clients in any field.

Moreover, Professionalism and Competence are key values of Barzanò & Zanardo and, above all, of the People who make up the company. Our professionals adhere to the highest standards of ethics and professional integrity, always placing the client's interest at the center. We believe that the continuous training of the entire team is essential to grow and overcome the challenges of the future. Our team is constantly updated on the latest trends and regulatory developments in the field of intellectual property; through active participation in conferences and industry events both in Italy and abroad, we maintain our high level of preparation and competence year after year.

Finally, Innovation and Sustainability are integral parts of our commitment to the future and our community. We constantly seek new ways to improve our internal processes as well as our services to clients, utilizing cutting-edge technologies and adopting sustainable practices. We are aware of our impact on the environment and are committed to reducing, as much as possible, our ecological footprint.

We help companies protect their intangible assets comprehensively by offering a complete set of services to safeguard intellectual property rights. In particular, we support our clients in protecting their trademarks, patents, and designs, as well as providing legal assistance, online brand protection, IP due diligence, and economic valuations.

Therefore, there are various moments in which companies can benefit from our strategic consultancy. In the modern economy, the success of businesses increasingly depends on their ability to generate valuable intangible assets like patents, trademarks, or designs. For this reason, industrial property titles must be an integral part of a business strategy in the context of growth and expansion.

Certainly, when launching a new product or service, companies must consider how best to protect themselves from potential imitation attempts or so-called "free-riding" behaviors by competitors. Specifically, companies can turn to us as strategic partners capable of maximizing the investments made in the research and development of a particular product or the marketing investments made over the years to gain consumer recognition.

Adequate patent and trademark protection are crucial in order to protect one's business from counterfeiting attempts or unfair competition, thereby fully leveraging the value generated by a company’s investments. Relying on intellectual property experts is therefore essential to ensuring market exclusivity for a company or new product lines.

Moreover, during extraordinary corporate transactions, we assist companies by conducting in-depth assessments of industrial property portfolios to highlight weaknesses and strengths. Increasingly complex portfolios and a highly competitive market require swift and effective IP due diligence activities to comprehensively assess risks and seize opportunities promptly.

Indeed, having correct, complete, and updated information is crucial before making investment decisions, whether in the case of the sale, transfer, or licensing of intellectual property assets, or for mergers, acquisitions, or financing requests involving industrial property rights. Our support is aimed at detecting and highlighting the critical elements of the transfer of intellectual property assets which include: the correct fulfilment of administrative and use practices, the absence of restrictions on the rights transferred as pledges and other real rights, the existence of ownership transfers or transcriptions of licenses, the possible co-ownership of rights and more generally any other information that may affect the terms of asset transfer.

Firstly, we fully share the mission that drives ELITE’s activities. Like the ELITE ecosystem, Barzanò & Zanardo has always aimed to be a strategic partner for businesses, helping them grow sustainably in the long term. This is why we are excited to be an ELITE partner and to be able to offer our assistance to the over 2,000 companies that have already joined the network by helping them designing an effective protection strategy in order to expand and reach new markets.

For Italian SMEs, it is especially important to fully capitalize on the investments made in innovation and marketing in order to gain a competitive edge in the market. Protecting one's business from counterfeiting and ensuring the exclusivity of products or services can be a decisive factor in the long- term success of a company.

Barzanò & Zanardo puts at the disposal of ELITE’s network a dedicated team of trademark and patent consultants, capable of assisting businesses operating in various productive or technological sectors by identifying the most suitable protection strategy for their specific needs, with the goal of achieving new and challenging objectives.