Building a business project around a passion, with a solid, diversified, and sustainable foundation.
Passion is essential for many reasons.
It helps you face daily challenges, find solutions to unprecedented problems, attract talent who become true companions on the journey, and avoid complacency by approaching less-traveled paths with the right mix of curiosity and boldness.
Ensuring the continuity of the business project requires consolidating every achievement, diversifying as much as possible among clients and services, and managing the company with balance and generosity.

As an entrepreneur and founder of Lob, I feel very close to many of the Elite companies.
Over the past twenty years, we have experienced thrilling moments as well as delicate and challenging periods that have made us stronger.
The values that have always guided us are transparency, courage, and expertise.
Transparency, because communication is not an exact science, and it is essential for the company and its clients to be conscious partners on a journey marked by both successes and failures.
Courage, because not everyone is willing to engage in open dialogue and constructive confrontation, valuing criticism and differing opinions.
Expertise, because it is an invaluable asset for anyone who wants to take communication seriously.

There is no specific moment. Our support is valuable when entering a new phase, with the primary goal of announcing new developments.
But it’s also crucial during ongoing activities to strengthen positioning or build customer loyalty, and during crises, to protect and defend one’s reputation.
Additionally, it is beneficial when investing in the social impact of one’s work, facilitating systemic initiatives that benefit the sector or the broader community.
What matters most is believing in the value of communication, sharing, and open dialogue.

Because it amplifies the benefits of a collaborative system, valuing the many factors that drive a company’s growth, rather than limiting itself to mere access to capital.